A JOSEPH J.D. FRANZIA FAMILY-OWNED PORTFOLIO BRAND | NAPA, CA. | A FAMILY TRADITION SINCE 1893

The Story · The Place · The Wine

Our Story

Hooks Bāy is a family-owned New Zealand wine inspired by the hei matau, the traditional Māori fish-hook form associated with strength, prosperity and safe passage over water. According to Māori legend, Māui raised New Zealand’s North Island from the sea with a woven line and bone hook. That enduring legacy — the connection between land and sea — guides the brand today.

Guided by the Sea. Grown in Marlborough.™

01The Place

Marlborough, New Zealand

At the northeastern tip of New Zealand’s South Island, Marlborough is shaped by abundant sunshine, cool nights and maritime breezes. Fertile alluvial loams and gravelly subsoils provide excellent drainage, while the long growing season develops vivid fruit and naturally refreshing acidity.

The turquoise waters and forested hills of the Marlborough Sounds, New Zealand — home of Hooks Bāy Sauvignon Blanc
01 · Marlborough, New Zealand
Vineyard rows in Marlborough, New Zealand at golden hour — source of Hooks Bāy family-owned Sauvignon Blanc
02 · Long growing season
02The Wine

Grown in Marlborough

Hooks Bāy Sauvignon Blanc is bright and inviting, offering tropical fruit, crisp citrus and lively freshness. Stainless-steel vinification preserves purity and aromatic expression, leading to a zesty, balanced palate and a clean, lingering finish.

03

Proprietor · Family-Owned

Joseph J.D. “Joey” Franzia

Hooks Bāy is a family-owned wine marketed by Three of a Kind Wine & Spirits Co. LLC, Napa, California. The legacy connection between land and sea — and the hei matau that inspired its name — remains at the heart of every bottle of Marlborough Sauvignon Blanc we pour.

Hooks Bāy hei matau fish hook brand markHooks BāyMarlborough · NZ

Guided by the Sea. Grown in Marlborough.™ Sauvignon Blanc from Marlborough, New Zealand — marketed by Three of a Kind Wine & Spirits Co. LLC.

© 2026 Marketed by Three of a Kind Wine & Spirits Co. LLC | Napa, California | www.TOAKWS.com | Enjoy Responsibly, 21+.